Choosing a Brief OUGD203

Today's session was about narrowing down our choices of brief so that we had an informed decision of direction in terms of what brief offers us the best postential as part of a colloration. 

So far the 3 Me and Simon overall feel are good briefs to tackle are;

Marks and Spencers- Packagaing, Google - Packagaing and Fedrigoni- Campagn.

We had trouble coming to a decision of which one to pick because we had worry's over whether the content of each brief was interesting to work with and whether we could produce a successful outcome based on this.

Google

-Something we use Everyday

-Already has an existing colour scheme and design guidelines.
-Familiar brand to work with.
-Universal form of communication in itself.

Fedrigioni

-Shares our passion for print.
-Has a subject matter that holds importance within the industry we want to go into.
-Offers a chance to contact creative companies and designers.
-Large scope in the possible amount of outcomes we could come up with.

Overall our mutual decision came to working with the Fedrigoni brief as it offers the chance of exploring a subject matter that we both are inspired by whilst at the same time it offers the possibilities of producing a hand-made outcome that will be mainly focused on colour and stock.

5 THINGS THE BRIEF IS ASKING US TO DO

-Create a full intergrated marketing campagn

-Promotoe Imaginative colours

-Inform design industry of paper range

-Use print/Not digital

-Promote paper and keep people alive.

5 PROBLEMS WE HAVE BEEN ASKED TO SOLVE

-Keep the media alive - The digital age is a problem for the company.

4 MAIN CONSIDERATIONS FOR BRIEF

Content Subject

Imaginative colours

Paper

Tagline/Slogan

Media Distribution

Mailouts

Samples

Leaflets

Posters

Audience Content

Fashion Labels

Global Market

Textiles Industry

Publishing

Demand

Product Deliverable

Direct Mail

Public Relations

Advertsing

Promotion

Craft