Wednesday, 2 March 2011

DESIGN IS ABOUT DOING: Letter, Word, Sentance, Paragraph.

After receiving the new brief i was excited to get started on something that was so open to experimentation and especially due to it being a live.

The theme opposites is a tricky subject to tackle as there is so many connections with the word opposite. I thought the perfect way to start was to first find out the actual meaning of opposite. 


Situated, placed, or lying face to face with something else or each other, or in corresponding positions with relation to an intervening line, space, or thing: opposite ends of a room.
 
Contrary or radically different in some respect common to both, as in nature, qualities, direction, result, or significance; opposed: opposite sides in a controversy; opposite directions.
 
Being the other of two related or corresponding things: friendly with many members of the opposite sex.
 
 I then started to record as many routes of opposites i could go down;
 
Hot/Cold
Soft/Hard
Light/Dark
North/South
Love/Hate
East/West
Female/Male
Day/Night
Happy/Sad
Food/Drink
Positive/Negative
Pessimism/Optimism
Black/White
Sun/Rain
Rise/set
Sat/Stood 
Save/Spend 
Silly/Serious 
Sit/Stand 
Straight/Wavy
Hope/Despair 
Huge/Small 
Interesting/Dull 
Kids/Adults
Kind/Mean
Length/Width
Near/Far
Neat/Messy 
Never/Always 
Nice/Mean 
Odd/Even 
Old/New
  Old/Young 
Open/Close
Open/Shut 
 
Initial Ideas/Drawings;
 



 
I went with a very obvious opposite, night/day, I thought that even though its a simple area to focus on there are so many directions I could go with my work.
 
Opposite: Day/Night (The Sun/Moon)
 
Concept: 3 A3/A2 posters. 1 based on the sun with subtle alterations to the type making it link in with my theme. 1 based on the moon and then a final poster thats solely just type using both words. 

Poster 1:Type/Image
Poster 2 Type/Image
Poster 3:Type
 
Media: Hand rendered type/illustrations re-worked on Illustrator.

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