This week with Lorenzo we looked at how type is recognized in papers and magazines and how they are acknowledged by their height, weight, tracking, kerning, readability scale etc.
Tracking- the adjustment of letterspacing for words, phrases, and extended blocks of text. Tracking can be applied automatically by word processing and page layout software or manually applied to only portions of text to enhance readability, to fit more text in a column, or for special effects.
Definition: Kerning is the adjustment of space between pairs of letters to make them more visually appealing. It is normally applied to individual letter pairs in headlines or other large type.
Below is an example of the way we identified what grids newspapers use to align the data they present. The columns are split up into different sections by the way the text is layed out and then separated by blank spaces called gutters.
Our next task was to re-arrange the layout above into some different layouts like below.