When i first recieved the brief i didnt quite know where to start as my previous newspaper article hadnt given me much freedom in routes i could go down. I chose the article about buisnessman James Caan attempting to buy a baby for his brother in pakistan. I wanted the mailshot to make people think and to inform them about something that would stick in their minds rather than just an everday article that people turn a blind eye to.
From the article about James Caan buying a baby i started to look down the route of child trafficking and how its an everyday problem that's growing and growing but we don't know the exact facts about it. Even though it was a bit of an extreme theme to go down i thought that it would carry on from my article nicely. I chose to make a mailshot that would be for parents, childrens hospitals etc and would be informative about how we can put a stop to child trafficking.
To start my project i began to produce some simple sketches and ideas in my sketchbook relating to folding options for my mailshot and how i could present my question "What is the price of a human life?"
I thought that for the front of my mailshot i could present my audience directly with my question to intrigue them. Below are a few experiments i did with the colour and type of my question.
After playing around with my type i really liked the idea of creating a message within my question. If i just highlighted singular words i could exaggerate on the point i was trying to make.
Below are a couple of digital experiments i did with type.
I carried on developing my work and coming up for ideas of packing and colour, I wanted my envelope to be simple rather than being fancy as the subject i was dealing with wasn't exactly fun. Instead i wanted my mailshot to consist of my envelope and question with an informative poster that folded out.
Ideas for colour
I experimented with lots of alternative colours for my envelope but found that the one that worked the best was the not so exciting dark brown colour. The white and red type really stood out and when i got feedback from other students the brown was the colour that was preferred by the majority of people.
Contacts
I needed to choose a list of contacts that were appropriate for my to send my letter out to. I originally wanted to send my letter out to current charities and foundations that work to stop child trafficking but i realized this wouldn't work because they're the people who don't necessarily need informing about it because they're doing their bit to help already. Instead I thought it would be a good idea to send my letter out to places like childrens hospitals and teaching foundations because in those lines of work often they're people who care alot about children. My list of 10 contacts;
National Union of Teachers
NUT Headquarters:Hamilton House, Mabledon Place, London, WC1H 9BD
Birmingham Children's Hospital
Steelhouse Lane, Birmingham, B4 6NH
Leeds College of Art
Blenheim Walk, Leeds, West Yorkshire, LS2 9AQ
St Lukes Hospital
Little Horton Lane, Bradford, West Yorkshire, BD5 0NA
Pinderfields General Hospital
Aberford Road, Wakefield, WF1 4DG
Trust Headquarters
Rowan House, Aberford Road, Wakefield, WF1 4EE
Leeds Parish Church
2-6 Kirkgate, Leeds, West Yorkshire
St Georges Church
Great George Street, Leeds, West Yorkshire
Rosebank Primary School
Burley Road, Leeds, West yorkshire, LS3 1JP
Allerton High School
King Lane, Leeds, West Yorkshire LS17 7AG
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