28/7 My 9 Answers...refined

What makes it good?

-There are endless amounts of companies producing spray paint which gives you a huge selection of matt paint, gloss paint, glow in the dark paint, chrome paint, varnishes, high pressure paint, low pressure paint, perminant, not permanent and a titanic variety of various different colour shades. 

Who would find it good?

-Street Artists/Graffiti Artists.

Who wouldn't find it good?

-The police and authorities ( When people use spray paint to deface property without permission)

What is it better than?

-Vinyls and stickers, spray paint can cover a much bigger surface area. 

If your good was a profession, what would it be?

-Sign writing

If your good was a celebrity, who would it be?

-Shepard Fairy

If your good was a place, where would it be?

-New york city

If your good was a product, what would it be?

-Montana spray paint

If your good was an event, what would it be?

-Write for gold

28/7 Refining my concept further

I Needed to refine my concept further so that my argument was watertight. Whilst at the same time relate each question to a brand, logo or identity to go with each point. 

So my concept I have now decided to work with is;

Good is Spray paint. 

I thought this refines my concept to the actual media itself rather than the act of spray painting included. 

What makes it good?

-Spray paint can cover literally anything.

-Its permanent and hard to get rid of. 

-It comes in colours hard to mix or find in relation to acrylic paint etc.

-You can control the flow of the paint using high pressure and low pressure caps, this allows more freedom in the work you're creating. 

-There is a variety of companies producing spray paint which allows you to get hold of matt paint, gloss paint, glow in the dark paint, chrome paint, varnishes and a huge variety various different colour shades. 

-There is brands of environmentally friendly paint. 

Who would find it good?

-Artists/Designers

-Sign Writers

-Graffiti Artists

-Street Artists

-Guerilla Artists

Who wouldn't find it good?

-The police and authorities ( When people use spray paint to deface property without permission)

-The council ( When people use spray paint to deface property without permission)

-People who don't take an interest in art, and don't have any form of creative background. 

-Joe Connolly the graffiti guerilla buffer. 

-People who cant work with aerosols. 

What is it better than?

-Its is better than conventional media because spray paint has less limitations.

-Acrylic and water based paints. It's quicker to apply.

-Vinyls and stickers, spray paint can cover a much bigger surface area. 

-Neon signs, Spray paint has a much more skilful feel about it. 

If your good was a profession, what would it be?

-Sign writing

-Spray paint shops

-Car detailing

-Commissioned artists painting murals.

-Aircraft painting

If your good was a celebrity, who would it be?

-Goldie

-Shepard Fairy

-Futura 2000

-Cope2

-Ewok

If your good was a place, where would it be?

-New york city

-The london Underground

-Stockholm station

-The berlin wall

-Amsterdam

If your good was a product, what would it be?

-Montana spray paint

-Molotov spray paint

-Belton spray Paint

-Ironlak spray paint

-Flame spray paint

If your good was an event, what would it be?

-Write for gold

I found that changing my concept to Good is spray cans has really helped to focus my work, I actually have an idea of where my project is heading for once. 

28/7 My 9 Answers...

What makes it good?

-Being able to express yourself freely with no limitations

Who would find it good?

-Artists/Designers

Who wouldn't find it good?

-The police and authorities

What is it better than?

-Its better than putting work up a gallery because there Isn't any limits.

If your good was a profession, what would it be?

-Car detailing

If your good was a celebrity, who would it be?

-Shepard Fairy

-If your good was a place, where would it be?

-New york city

If your good was a product, what would it be?

-The spray can tool on photoshop

If your good was an event, what would it be?

-Write for gold

28/9 What is Good..Building up my concept

The session with Fred today has definitely sent my project in a completely different direction to what I had expected. We were required to attend the session with our good is.. quote mine being Good is the act of spray painting derived from looking at graffiti and street art over the summer.

To start we were given 9 questions to answer each with 5 examples to start to give our concept direction;

What makes it good?

-Freedom of expression.

-Outlet for creativity.

-Anyone can pick up a spray can and get out there.

-It would make the world a much more colourful place.

-You're making you mark in time, saying I was here at this point, whether its legal or illegal.

Who would find it good?

-Artists

-17-25 year olds from a creative background

Who wouldn't find it good?

-The police and authorities

-The council

-People who don't take an interest in art, and don't have any form of creative background. 

-Joe Connolly the graffiti 

What is it better than?

-Its better than putting work up a gallery because there Isn't any limits.

-Blank walls, they are boring to look at.

-Using conventional media, like pens pencils etc. Using a spray can is such a fun media to use because of the difficulty it is to control. 

-Going out on the streets and being creative is better than being sat in a pub drinking. 

If your good was a profession, what would it be?

-Sign writing

-Spray paint shops

-Car detailing

-Commissioned artists painting murals.

-Fake tan spray on shops. 

If your good was a celebrity, who would it be?

-Goldie

-Shepard Fairy

-Futura 2000

-Cope2

-Ewok

If your good was a place, where would it be?

-New york city

-The london Underground

-Stockholm station

-The berlin wall

-Amsterdam

If your good was a product, what would it be?

-Febreeze

-The spray can tool on photoshop

-Fake tan spray

-Deodorant

If your good was an event, what would it be?

-Write for gold

I found it really hard to come up with accurate answers because I still felt that my concept was very vague. It was hard to properly answer each question because the act of spray painting relates to more than just using a can of spraypaint. I wanted to focus more on the spray can being a tool.

Illustrator workshop 27/9

Illustrator workshop

CMYK-PRINT
RGB-SCREEN

Selecting and filling a shape with colour;

Select object-double click fill box-select colour
Windows-Swatches-select colour

Creating your own swatch Pallet;

-Firstly you need to remove the existing swatches by deleting them using the delete button in the bottom right hand corner of the window. This opens up your space ready to start picking your own colours.  You can select a number of swatches by holding the shift key. 

The registration key will fill your shape/path with black, however it’s a richer black than the black available in the swatch pallet.

select the drop down from the top right hand corner and select, create new swatch you will be presented with a dialog box, on how to select the colour you are looking for.

If you’ve been provided with artwork and need to add previous colours used to your swatch pallet, select the top right hand drop down and select add used colours and they will be automatically added to your pallet.

Working with spot colours

In offset printing, a spot color is any color generated by an ink (pure or mixed) that is printed using a single run.

27/9 Lorenzo's lecture notes

Commercial print processes are;


Practical, technical, economical.

Main processes;

• Rotary printing
• Digital printing
• Screen printing
• Pad printing

Rotary printing

Image printing plates are wrapped around a cylinder. Its a automated print process.

The bigger version of rotary printing is a WEB offset machine, mainly used for mass printing I.E newspapers. 

Rotogravure- Typical print jobs- Newspapers, wooden floors, high volume work thats very durable.

Flexography- A positive, mirror image transposed on a rubber plate, where sticky ink is directly transfered onto print surface, usually as a roll feed. usually used for crisp packets, bottle labels, cling films etc.

Lithography (Litho) Planographic

Rotogravure (Gravure) Intaglio

Flexography (Flexo) Relif

Digital printing- The reproduction of images by translating the digital code direct from a computer to a material without an intermediate physical process.

Ideally suited to short run or special ranges of print.

Screen Print- A printmaking technique that uses a stencil and screen exposed by UV light.

Pad Printing- A printing process that can transfer a 2-D image onto a 3-D object. i.e keyrings, mugs.

Colour systems for the print process 

Print is made up of subtractive colour-screen is made up of additive colour

What Is Good Concept Development...

After researching lots of broad subject matter across the stretch of summer I needed to refine my ideas and concentrate them towards developing a much more specific concept and rationale.


What are you trying to communicate?
 
I am trying to communicate that Spray Cans are good, I.e why they are interesting to use as a choice of media and how they compare to other forms of media already out there. I wanted to communicate the complexity of a spray can and how they work, comparing paint from year to year and the new devices that have been brought out to enhance their usability. For example the range of spray can caps available to control how the paint travels from the can to the surface its being applied to.

Who are you trying to communicate to?

I am trying to communicate to young,  aspiring artists who find it difficult using spray cans. Graffiti in itself is the biggest art movement known to man, and understanding the can before you go out and get yourself arrested would be a very big help. The crowd of people who follow Graffiti is however very diverse, ranging from all ages but as my target market I am going to focus on people ranging from 17-25. I think this would be the age that if you had an interest in perfecting your work and understanding the techniques behind using spray paint you would be tempted to read more into it.



How will you use print design and production methods to achieve this?

I want to create a spray paint guide, that could be something for artists to slip in their pocket or carry around with them, giving them tips on using different brands of paint, working with different caps and techniques when using the paint.


What is already out there and how can you adapt, modify, reuse or respond to it?

There's already guides online on how to use spray can caps and books In Halfords advising people on how to effectively cover there cars when faced with a chip or scratch in their paintwork. However I want to look into both of these, picking up information from a range of sources to re-work as my own, I think guides to painting cars would definitely be a good source of research as I imagine the information given would be very broad.

TASK

Find at least 5 diverse examples of the effective/creative use of print in the following areas of design: Branding and Identity Packaging and Promotion Publishing & Editorial Information & Wayfinding You should aim to identify design work from a range of commercial/cultural references, target audiences and creative contexts. You will need to identify primary and secondary sources and not rely solely on web-based examples as this will encourage you to be more adventurous in your research and diverse in your findings. You will also gain a more informed understanding of the 'real world' context of the work. Your findings should be recorded and critically evaluated on your Design Context blog.

Research Sources / Further Information

Mandatory Requirements / Deliverables

A series of posts to your Design Context blog. demonstrating an in depth investigation into Design for print in relation to the 4 areas outlined above. Significant critical evaluation of the examples identified through your research including informed reasons for their selection.