Monday, 14 May 2012

Product Range Distribution // Writing my Brief.

For this weeks crit we've had to write out our first brief, Identifying our background considerations, mandatory requirements, and deliverables. After reading through the briefs and coming up with some initial ideas I've decided to focus on Niche genres of Music that deserve more recognition derived mainly from the D and A D diesel brief. I spend a lot of time on the internet browsing through a range of different genres and In my opinion because they have mainly grown through the growth of the internet they aren't given as much recognition in the real world. Below is a little brainstorm of the genres/subject matter I've used as a starting point.


A few niche Genre's I've began to focus on and consider as my main subject matter...

Djent, also known as djent metal, is a heavy metal music subgenre that emerged as a spin-off from progressive metal. Coined by Fredrik Thordendal of the band Meshuggah in the early 2000s, the term was popularized through the internet by American guitarist Misha Mansoor, founder of Periphery. The word "djent" is an onomatopoeia for the distinctive high-gain, distorted palm-muted guitar sound employed by Meshuggah. Typically, the word is used to refer to music that makes use of this sound, to the sound itself, or to the scene that revolves around it.

Grime is a style of music that emerged from Bow, East London, England in the early 2000s, primarily as a development of UK garage, dancehall, and hip hop. Pioneers of the style include Dizzee Rascal, Wiley, and Roll Deep.

British hip hop (or UK hip hop,) is a, and a culture that covers a variety of styles of hip hop music made in the United Kingdom. It is generally classified as one of a number of styles of urban music. British hip hop was originally influenced by the Dub/Toasting introduced by Jamaican immigrants in the 1960s–70s, who eventually developed uniquely-influenced rapping (or speed-toasting) in order to match the rhythm of the ever-increasing pace and aggression of Jamaican-influenced Dub in the UK and to describe street/gang-violence, similar to that in the US. UK rap, or speed-toasting, has also been heavily influenced by US Hip-Hop. UK hip hop has been commercially superseded by grime, however, after a post-millenium boom period, the genre remains a hotbed of talent.


The area of music I'm going to focus on is freestyle rap battles, Leeds has a well known ever-growing scene for rap battles held in venues such as Sedgwick Avenue and the wardrobe. Don't Flop is an organisation that regularly holds freestyle rap battle events in Leeds and up and down the country, I thought this would be ideal to work with purely because its local and right on my doorstep to get primary research.

Problems I've analysed so far In relation To don't Flop;

-Don't Flop is mainly based online across blogs/websites and mainly updates on youtube. 

-They don't have any printed media, other than apparel and merchandise.

Problems derived from The briefs that could be applied to my subject matter;

-The modern purchasing of music has made us loose out to the appreciate for musical design, CD sleeves, 

-We don't associate design with music since online marketplaces limit how much printed media we buy.

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